Case Study - Forever 21, Barcelona, Spain

Project data

  • Customer
  • Forever 21
  • Value
  • 2.400.000 k€ (two projects)
  • Area
  • 3.200 m²
  • Procurement route
  • Fixed price
  • Form of contract
  • Fixed price
  • Programme duration
  • 6 weeks (each project)
  • Completion date
  • September 2014
  • Project Manager
  • Katrol (Belgium)
  • Architect
  • Borja Vega
  • Quantity Surveyor
  • Álvaro Cano and Laura González
  • Structural Engineer
  • PME
  • M&E Engineer
  • PME


ISG implemented the Fit Out works of the two first Forever 21 shops in Spain.

Since both venues were located inside live buildings, it was crucial that every deployment followed the norms established by the Tenant Team Fit Out Coordination. This meant avoiding loud noises, and transporting the heavy materials by night.

Forever 21 fit out Barcelona Spain BAND - ISG
Forever 21 fit out Barcelona Spain BAND02- ISG

The project

ISG completed the fit out of two retail establishments for high-street retailer, Forever 21 in busy shopping centres in La Maquinsta, Barcelona and Xanadú, Madrid.

The two stores were 1,400 sq m and 1,800 sq m respectively, and featured a sales floor and fitting rooms. The rest of the space was used for offices, staff changing rooms and a storage room.

ISG carried out the implementation work, the management tasks and licensing, including the acquisition and performance of the whole deployment work.

The project took six weeks to complete, and Diadec delivered Masonry, Raised floorings and ceilings, Metalwork, Woodwork, Paving floors, Painting, Interior and exterior signaling, HVAC, Plumbing, Electricity, Data, CCTV and security and FF&E Management.

Forever 21 fit out Barcelona Spain BAND01- ISG
Forever 21 fit out Barcelona Spain BAND03- ISG

The iconic Forever 21 design was replicated at every point, and following instructions from the two Belgian project managers from Katrol, Dominique de Schepper and Charlotte Craps, English was used as the official language on site.